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Discover Authentic Beauty Concept products from all ranges.

Amplify

FOR FINE HAIR Green tea, known for its powerful antioxidants, became the starting point when...

Care For All Hair

Care For All Hair

Glow

FOR COLOURED HAIR It’s no wonder that on the pursuit for good ingredients and beauty...

Hydrate

FOR DRY HAIR Hair, like skin, needs continuous moisture. Authentic Beauty Concept's Hydrate range combines...

Replenish

FOR DAMAGED HAIR As with your body, your hair needs the right food for energy...

Styling

Today, hair is about effortless style and loose, free flowing textures. To create your perfectly...

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